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marketing strategy, planning and budgets
Defining a marketing strategy that complements your business strategy is critical. Working with you, I will help you to clearly identify the markets where your product has the greatest revenue potential and then develop marketing plans and budgets to penetrate those markets.

branding, positioning and visual identity
Image is everything. Creating and managing your brand is as important as the quality of the product you develop. My branding expertise includes everything from creating product names and logos, to defining competitive positioning with distinct messaging, to developing and launching advertising campaigns. All will elevate your brand awareness and transform your market identity.

collateral and sales tools
Beyond the traditional company brochures, product datasheets, whitepapers, learning guides, case studies, multi-media overviews, and presentations, I will develop internal sales tools to complement your marketing programs, including sales battlecards, ROI calculators and solution selling materials.

lead generation strategies and campaigns
Blowing through your marketing dollars to generate leads can happen fast. I will help you to find the best venues to bring the most qualified leads and develop creative, eye-catching campaigns that include nurturing your existing leads with effective drip marketing campaigns. Additionally, I will work with you to put systems in place to measure lead quality and track leads to sales.

web sites, site optimization and web leads
Your web site is your number one marketing tool. Beyond creating a site with dynamic and informative content as well as simple navigation, I will help you to optimize your site to rank higher with search engines and exponentially increase your web leads.

trade shows and event marketing
In today's electronic world, marketing face to face is more valuable than ever. In addition to creating eye-catching booths and graphics, I will develop programs to increase your booth traffic and capture qualified leads.

public relations support
Gaining exposure through press coverage or industry analyst is a powerful marketing advantage. Developing relationships often depends on having basic press materials that include corporate background sheets, press pitches, customer reference stories or contributed articles, just to name a few.

product marketing
Launching products is a big task. My expertise will help you bring your products to market by complementing the launch with effective communications, training materials, product packaging and promotional campaigns.

laurie white
marketing consulting

about laurie